I recently wrote about NBC’s crappy online viewing experience since pulling their content off of iTunes. Apparently they aren’t just out to ruin the online experience but the live television viewing experience as well.
Adrant reports on in show banners that ran in the bottom 1/4 of the screen during parts of last nights episode of Hero’s in an attempt to beat all of the DVR users.
Why are the networks hell bent on ruining any type of viewer loyalty? No show is worth this much disrespect.
That’s exactly what this is. Complete disrespect for their viewers. Before you know it they’ll be selling their DVD’s with advertising in the show. This is idiocy.
When will the networks realize they can make money without being ad dependant? Only then will this insanity stop.
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Want to try a fun exercise? Want to stay ahead of potential competition?
On the plane ride home last week I began wondering how many businesses could be replaced with an ad supported model. Obviously there are all the online businesses, that’s easy. Try and imagine your business or some aspect (usually one of the most profitable pieces) and conceptually build a competitor that gives the product or service away for free in exchange for advertising.
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Between work, family and my MBA program I have one guilty pleasure. The Office 
. The TV show The Office is by far my favorite TV show ever.
I don’t watch much TV. I know everyone says that but seriously I don’t watch any TV. I don’t have time. I don’t care about sports. I get all of my news on-line. I despise reality television. I love The Office.
The Office comes on at 8:00pm, which is also bed time for my three children, which really means I fight with them from 8:00-8:45 trying to get them in bed. iTunes saved me. Every week I would go and happily pay my $1.99 to purchase my wonderfully commercial free, 22 minutes of escape.
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Here are some random thoughts and links from the Web 2.0 Summit:
Video highlights of the speakers and interviews - http://web2summit.blip.tv/
Context will be the killer app for advertising.
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I’ll blog more in detail on some expanded thoughts but I thought I would give some quick highlights from the first day:
Tabblo: I haven’t heard Antonio Rodriguez, the founder of Tabblo speak before (Tabblo was acquired by HP six months ago). I was much more impressed with his product after seeing him talk about it than I had been.
Reed Hastings: Reed sat down next to me at lunch. He was very engaging and very curious. He asked most of us what are favorite sessions were so far. He was really interested in learning what was going on. It was only after talking to him for a few minutes that I asked: q: “Who do you work for” a: “Netfix.” More idle conversation, q:”So what do you do for Netflix” a: “I’m the CEO.” I was impressed to see a CEO of such a well recognized company attending a conference like this and really looking for the next new thing.
iQuestions: iQuestions is a company that I worked with almost two years ago. Back then they were just in the early stages. They have a really interesting site that gives you video responses to your questions. All of the questions are around selfhelp topics, but they are looking at other verticals and white label opportunities as well. It was really exciting for me to see a company from Boise there at the Web 2.0 summit. They were there as a sponsor/exibitor.
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This post is long overdue. In my defence, I’ve been waiting for the videos from all of the sessions to be made available, that and I’m a slacker.
Many of my regular readers know that I went to Federated Media’s Conversational Marketing Summit last month. It was a great event, seriously John Battelle and his crew know how to throw a serious hootenanny. If you want to watch all the presentations given you can watch them all here.
Here are my favs, but they are all worth a watch:
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I’m pretty excited about getting to go to the Web 2.0 Summit. First I got an email two weeks ago apologizing that the summit was full, then I got an email last week from my friend Jared, saying that he scored me a ticket. HP is one of the sponsors so I’m sure that helped. Getting to go to events like this is another advantage to being one of the few HP employees in this space (and the only one that I know of with Web 2.0 in their job title).
To see the list of heavy hitters you can check out the speakers page here. I’m excited to see two HP Imaging and Printing execs speak. I’ve never heard VJ, who’s the executive VP for IPG, speak but I know he’s very excited about this space. Antonio Rodriguez was the founder of Tabblo, which HP acquired and is now the director of research for our initiatives in web printing. I’m very interested to hear what they both have to say.
The thing that I find so interesting about this summit is the caliber of the attendees. I love the conferences where all the startups hang out because there is so much energy and excitement but these conferences with the big boys at them are different. These are the people who buy the startups, these are the companies that take the cool new geek technology and put it in the hands of the everyday web user.
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Mike Manuel pinged me about their new hire over at Voce Communications: Josh Hallett. If you’re familiar with Josh you realize what a great move this is for Voce.
This move got me thinking though. Smart PR and Marketing companies seem to be gobbling up respected communication experts who are also blogger. This trend has been going on for several years now, but are some companies like Voce and Edelman (which has over 30 active bloggers) on the verge of becoming media companies?
Where’s the line? At what point does their collective voice become a Marketing force unto itself? It used to be that PR agencies were hired by the amount of reporters in their Rolodex. Are we entering a time where an agency might be hired because of their stable of bloggers?
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Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we’ve been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green.
If you haven’t heard by now ‘Green’ is the new Black. Everyone is jumping on the Green bandwagon. I’ve heard ads for Green Insurance, Carbon Neutral tech companies, Environmentally Friendly oil refineries (okay I made up that last one).
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When microbloggers fight
It’s called a Twitter Battle
When microbloggers fight with a person they follow
It’s called a Twitter Buddy Battle
When microbloggers who are also bloggers fight with a person they follow
It’s called a Twitter Buddy Blogger Battle
When microbloggers who are also bloggers blog about their fight they had with a person they follow
It’s called a Blogged Twitter Buddy Blogger Battle
When another blogger blogs about when microbloggers who are also bloggers blog about the fight they had with a person they follow
It’s called link bait.
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