New Comm Biz
Archive for June, 2010
Time and Social Capital: The Ultimate Constraint
What started off as a metaphor for a book I’m working on has turned into a theory and I’m now wondering if it in turn needs it’s own book. It’s the concept of applying the principles of capitalism to a broader definition of capital. Thinks like knowledge and trust, things being described in theories around Social Capital [...]
My Open Letter To TweetDeck. Please Add These Features.
First off, thank you for making Twitter the amazing tool it is. Without you Twitter would have never caught on the way it has. I hope Twitter has stopped to thank you. I have a few requests I REALLY, REALLY want and I think it would be relatively easy for you guys to do (says [...]
I Just Don’t Get Apple
I’m kind of speechless. It’s not often that I’m at a loss for words but what else can you say about a company that is incredibly successful despite it’s complete disregard its customers. To be fully transparent, Microsoft, T-Mobile and HTC are all clients of my employer Waggener Edstrom and competitors to Apple. (See my [...]
The Joy Connection and Good Social Capital
In my Social Capital system everything starts with time; it’s the fundamental currency that I trade on. As example: It can take an author fifteen-years to write a book about a four-hundred-year-era that a reader ingests over a three-day-weekend. The author, rooted in time, produces the magic of encapsulating value into a pod (the book). [...]
Social Media, Social Capital and the Future of Capitalism
In my last post I explored the idea of rethinking what is capital. Jill, Jason and I had quite the discussion in the comments that raised more questions than answers. So I did what I always did; spent many nights when I should be sleeping and many hours on the plane in my recent travels [...]
Ew, put that thing back in your pants!: The Assault of Masturbatory Marketing
We’ve all seen it. The website that proudly proclaims the awesomeness of the new product, the brand, the campaign. The one that wants to give you a chance to be a part of the awesomeness! The one who invites you to submit your email address to get updates about awesome new things happening around this [...]
The Marketing PR Communications Consolidation Has Begun
Last year I made 5 predictions that would play out over the next 5 years. One of those was that social media would drive a consolidation between internal PR and Marketing groups. Top 5 Predictions for the Next 5 Years in Business Social Media 2) Marketing Communications Consolidation- We will begin to see big companies [...]
An Inquiry into the Nature of Social Media and the Capital of Companies
If you’ve been reading this blog for a while you know I’ve been trying to write a book. More for the satisfaction of actually having written a complete thought longer than a blog post. The major premise of the book for the last 3 years (yes it’s taken me that long) has been reapplying the [...]
Social Media Measurement Tools Still Lack Illumination
Andrew Lang, the poet, literary critic and anthropologist, famously said, “He uses statistics as a drunken man uses lamp posts - for support rather than for illumination.” The modern day version of this that I’ve heard used throughout corporations is that they use *research* like a dunk uses a lamp post - for support not [...]
The Responsibility and Value of Connectors
I’ve come to realize that what most people call thought leader is just the byproduct of being a connector. Almost every RFP I’ve seen in the last year has had some wording about wanting to be a thought leader. Being a thought leader today requires more than being smart. Being smart is kind of a [...]
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