New Comm Biz
Archive for February, 2011
Hacking Twitter.com with My6Sense and Klout
Twitter.com continues to escalate their features in an effort to drive functionality, engagement and profitability through advertising. If you don’t follow thousands of people, there is probably little reason to use a desktop Twitter client like TweetDeck, Seesmic or Hootsuite. But for someone like me there are two new tools that are making Twitter.com a [...]
HuffPo Hawking: Throwing Labor into the Platatunity Fire
Simon Dumenco, Chris Hedges, and others have pointed out a harsh facet of the Huffington Post (HuffPo) business model; it’s built upon writers who relinquish their labor-value in trade for a platform-opportunity (I’m calling it “Platatunity”). No, it isn’t social capital. Writing free blog posts on HuffPo is a form of advertising; it’s Craigslist, but [...]
Read The Now Revolution To Fix Your Social Media Now
I’ve recommended several books before. And I’ve read far more books than I recommend. I don’t recommend a book I haven’t read and don’t really believe in. I’ve also all but quit reading books just about social media. I have not read a book just about social media in 6 months that taught me something [...]
The Rise of Home Grown Vertically Integrated Hard Tech
I’m a total western Gen X kid. I’ve lived all over the west and the only time I’ve been east is when I’ve went to the opposite coast. I’ve never been in the midwest. Growing up during the 80′s, and as you know if you read my blog, I’m totally caught up in tech, and [...]
Is Any Media Not Tech?
Today’s post comes from the no-duh department. Techmeme has been a tech staple for many, many years. For many of us it’s one of our firsts stops of the day. Late last year the Techmeme network launched Mediagazer, which is the Techmeme of the media industry. It made sense at the time but I’ve noticed [...]
Research Shows News Outlets Key Driver of Twitter Trending Topics
For years we’ve known that a key driver of search was news coverage. This was great validation for PR professionals. It proved what they always knew, that people read news and then want to find out more. Then social media came along and we could actually “see” word of mouth spread. What do you know, [...]
Newspapers, Dictators And Pimps Are All Being Disrupted By Social Media
I and every other marketing and business blogger have written so much about the disruption social media has had, and continues to have, on newspapers that I don’t feel the need to go into that any further. If you need a refresher you can start here. But this was just the tip of the iceberg. [...]
Gaming The Enterprise FTW
Rypple has been getting some good coverage the last few days. At first pass it seems kind of like a Yammer type of service with some people management tools built in and a touch of gaming. But that would be a very limited view of the product and missing the bigger trend. Rypple doesn’t want [...]
Super Bowl Ads Skipped The Web and Went Straight To the Social Web
But do they get it right? I’m not a huge football fan unless it’s college football. However, like every good red-blooded, American, consumer I watch the Super Bowl almost every year. As a person who, for better or worse, who makes his living as a Marketer, I pay very close attention to the Super Bowl [...]
Social Media Isn’t A Distraction It Is My Source Of Power
Two of the greatest communication tools that have changed my life are Twitter and blogging. I would give up just about every other communication tool before I gave up these. I feel really sorry for people who don’t participate actively in Twitter or blog. I can’t tell you how many times I’ve heard some variation [...]
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