As I just noted in my last post, a lot of people have, seemingly, fallen out of love with their blogs. After publishing that last post I wanted to expand my thinking. As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend: people were neglecting their blogs.
Blogging consistently is tough. To constantly come up with something valuable to say and take the time and mental energy to write, edit, post, distribute and then manage the comments on the blog, on Twitter and on Facebook, takes time. I’ve gotten pretty efficient at all of this but it can still take up an hour or two over the course of a day. There are times where the whole thing has easily taken me most of the day. But that’s a rare exception.
Most of the blogs I went to had, at best, one or two posts this whole year. I often noticed a change in job, a move, getting married, having a baby or some other life changing event contributed to the lack of blogging. And as someone who has had four different jobs in two different states over the life of this blog, I can tell you these events can be demanding on your time.
Add to this the ease of posting something to Twitter or Facebook and it becomes very easy to not want to take the time to invest in blogging.
Be A Contrarian Investor
Contrarian Investors are financial investors that invest their money where/when other people stop or stop investing when everyone else jumps on. (I know this analogy is going to overwhelm me with spam comments but that’s the price you pay I guess.)
Right now, there is a trend to not invest in building your own blog. Instead take the easy route and stick to Twitter or Facebook or even an easier approach and use Tumblr or Posterous for just posting pictures or re-blogging infographics. Why bother coming up with your own commentary?
Those of you that take the time to invest in blogging right now will be rewarded. While others drop out, you have the opportunity to build your presence in the void left by others. I’ve even take it a step further and have built out a whole New Comm Biz content and promotion plan. I’ll share that with you soon.
So if you have a blog, go post right now. If you don’t have a blog, start one, or at least start guest blogging somewhere (hint).
Photo credit by Tac Anderson
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- Blogger burnout? Give up or dig in.
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