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Comm

Blogging Makes You Smarter

As I’ve been talking with companies about why they should be blogging (demonstrate expertise, SEO, project management, knowledge management) one reason struck me the other day as probably THE best reason to blog:

Blogging Makes You Smarter

It will make you, your employees and your entire organization smarter.

If you think about the creative process, we go through 4 steps:
Generating, Conceptualizing, Optimizing and Implementing.

The funny thing about these is that nobody is good at all 4. We are usually really good at one, okay to pretty good at one or two and usually suck at need to improve on at least one. That doesn’t mean that we can’t do all 4 well, it just means that we are naturally better at some than others.

Generating is the stage where we come up with the initial idea. These are your “idea guys.” These people never have shortages of ideas and some of them are actually good. Most of your marketers live here.

Conceptualizing is where we create the “big picture,” the “30,00 foot view.” Its usually here that we fight over the right analogy. We take the idea and start to shape it.

Optimizing is where we start to pull in our facts. This is the “practical application” phase. This is where your accountants and engineers live. You can’t have enough facts and data for these guys. This is where planning starts.

Implementation is where the rubber meets the road. Enough talk, lets go out and do it. This is your sales department (hopefully). Now that we have the idea, what it looks like and the details to implement it, it’s time to see if it flies.

Writing takes all 4 of these phases and no one is really good at all of them. I love phase 1, I could live in a think tank brain storming all day. I also enjoy phase 2, creating the possibilities of how an idea would work. I suck at need work on phase 3 (although I am constantly getting better), I make it a point to surround myself with these types of people. I’m even good at phase 4, I enjoy executing on ideas that I’m really excited about (assuming that they survived phase 3).

When you write (write well at least) you have to go through all 4 of these phases. When you blog you have the additional challenges of doing all of this and keeping your idea short and concise (and hopefully understandable). To be a blogger you have to do this consistently.

As you and your organization learn new topics, blog about them, share them and collaborate on these ideas, you collectively become smarter. Your team will be able to recall and apply the ideas better because they have internalized them, processed them and applied them in writing.

I know for me that even if no one was reading this blog, I would continue to do this because of the personal benefits I see, and I bet most bloggers would agree.  If you look at the great leaders and innovators they all did this in the form of a personal journal or letter writing.  Blogging is just the 21st century version of that.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://www.alimadzi.com Patrick Lee

    I like what you say about continuing to blog even if nobody is reading. With a whopping twelve subscribers so far (come on, baker’s dozen), I’ve thought about this too and I think I would also blog in a vacuum with no readers. I just like the process and the practice it gives me with writing. As a full-time developer, I don’t have much opportunity to write aside from e-mail.

  • http://www.alimadzi.com Patrick Lee

    I like what you say about continuing to blog even if nobody is reading. With a whopping twelve subscribers so far (come on, baker’s dozen), I’ve thought about this too and I think I would also blog in a vacuum with no readers. I just like the process and the practice it gives me with writing. As a full-time developer, I don’t have much opportunity to write aside from e-mail.

  • Dave

    This is your brain on blogging…

  • Dave

    This is your brain on blogging…

  • http://www.pronetos.com Chris Blanchard

    I will probably reveal which one of the four I am good at with my reply . . .

    When I worked at the City, I’d hear these alternatives:

    “This is just the 30,000 foot view . . . ”

    “Can you give me just the 20,000 foot view?”

    “We’re up here at the 10,000 foot view . . . ”

    I never knew if those were meant to be different, or if the speaker meant to convey the same thing: that we are taking a “macro” view of things. I am on a mission to reimplement the usage of the terms “macro” “mezzo” and “micro” into the English language. Join me and you will become the most powerful Jedi in the world . . .

    Oh, and you’re right about blogging, Tac. ; )

  • http://www.pronetos.com Chris Blanchard

    I will probably reveal which one of the four I am good at with my reply . . .

    When I worked at the City, I’d hear these alternatives:

    “This is just the 30,000 foot view . . . ”

    “Can you give me just the 20,000 foot view?”

    “We’re up here at the 10,000 foot view . . . ”

    I never knew if those were meant to be different, or if the speaker meant to convey the same thing: that we are taking a “macro” view of things. I am on a mission to reimplement the usage of the terms “macro” “mezzo” and “micro” into the English language. Join me and you will become the most powerful Jedi in the world . . .

    Oh, and you’re right about blogging, Tac. ; )

  • http://www.pronetos.com Chris Blanchard

    I will probably reveal which one of the four I am good at with my reply . . .

    When I worked at the City, I’d hear these alternatives:

    “This is just the 30,000 foot view . . . ”

    “Can you give me just the 20,000 foot view?”

    “We’re up here at the 10,000 foot view . . . ”

    I never knew if those were meant to be different, or if the speaker meant to convey the same thing: that we are taking a “macro” view of things. I am on a mission to reimplement the usage of the terms “macro” “mezzo” and “micro” into the English language. Join me and you will become the most powerful Jedi in the world . . .

    Oh, and you’re right about blogging, Tac. ; )

  • http://www.pinpointperformance.net/blog Justin Beller

    I don’t know if blogging has made me smarter, but it has made me a better writer. Patrick makes a good point, even if you don’t have any readers you should continue to blog to sharpen your writing and communications skills and to bolster the creative process (the 4 steps).

  • http://pinpointperformance.blogspot.com Justin Beller

    I don’t know if blogging has made me smarter, but it has made me a better writer. Patrick makes a good point, even if you don’t have any readers you should continue to blog to sharpen your writing and communications skills and to bolster the creative process (the 4 steps).

  • http://www.excusetogolf.com Brian Packer

    One of your best - most insightful blogs to date (in my opinion). I’m a lot like you (not a big fan of #3) but force myself to do it. I had never thought of blogging as a regular exercise for keeping myself sharp in all 4 aspects. I’m excited to my new blog up and running so I can start doing it.

  • http://www.excusetogolf.com Brian Packer

    One of your best - most insightful blogs to date (in my opinion). I’m a lot like you (not a big fan of #3) but force myself to do it. I had never thought of blogging as a regular exercise for keeping myself sharp in all 4 aspects. I’m excited to my new blog up and running so I can start doing it.

  • http://www.pronetos.com Chris Blanchard

    Don’t tell me to blog . . .

  • http://www.pronetos.com Chris Blanchard

    Don’t tell me to blog . . .

  • http://www.pronetos.com Chris Blanchard

    Don’t tell me to blog . . .

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