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How Not To Be A Social Media Expert Anymore
I’ve always taken a certain level of pride in always being an enigma at any place I worked. I don’t like to be categorized or pigeon holed. Because of that, this last year presented a bit of a problem for me. I have worked very hard to establish myself as … Continue reading
Tagged Business, Social media, Strategy
Could Gamification Replace Management?
What’s your immediate response to the idea of replacing all management in your company with leader boards and badges? Does it scare you? Does it make you angry? Does it seem so ludicrously Machiavellian that you laugh in disgust? Good, me too. The more I think about this the more I like … Continue reading
Tagged Gamification, Social Business, Social Enterprise, Trends
What Steve Jobs Learned From Walt Disney About Organizational Design
There is a much talked about article about Apple and Steve Jobs done by Fortune. The problem is that you can’t get the article online, nor is the article found in the edition that is currently available on the newsstands. You can only get the article if you have the … Continue reading
Tagged Apple, Design, Disney, Organizations, Social Business
Are Job Hopping Social Media Strategists Hurting Their Careers?
This one goes out with love to all you social media, job hopping, circus freaks. You are my people. There’s got to be a joke in here somewhere: This afternoon I listened to a Russian talk about employee management. But seriously, Boris Groysberg is an amazing teacher and very funny. Boris spoke … Continue reading
Tagged Employment, Harvard Business School, job skills, Management, Work
How to Reinvent Yourself in 3 (Not-So) Easy Steps
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account. The last few years have been hard for a lot of people. The Great Recession, the Great Reset, whatever you want to call it. Times like these cause a lot of change, at a macro and … Continue reading
Tagged Employment, Identity, Job
Introverts Make Better Networkers
Last night as part of the Biznik Innovators Series, I had the joy of watching Warren Etheredge interview John Hagel and John Seely Brown, co-authors of the amazing new book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. I’ll be doing a full … Continue reading
A Social Media Strategy Should Be Simple And Fluid
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account. Developing strategy doesn’t have to be a complicated exercise. It can be simple and fluid. In fact I would argue the more simple and fluid the better. Over the weekend Lee Oden asked several us … Continue reading
Tagged KPI, Plan, Social media, Strategy, Tactics
The 3 Types of Social Media Strategy
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no. I’ve been meaning to write this post for a while … Continue reading
Tagged Social media, Strategy
If It Doesn’t Happen On Twitter It Probably Doesn’t Matter
Join the New Comm Biz Facebook Page or follow the Twitter account. I attended the Social Media Conference North West in Mt Vernon yesterday and the final speaker was Brad Nelson from Starbucks. What impressed me the most about Brad was his passion for this space and his use of LEGO … Continue reading
Tagged Corporate, Facebook, foursquare, Social media, Starbucks, Twitter
Social CRM is the First Step Towards Social Business and World Domination
What is Social CRM? Is it a sales tool? Is it a support tool? The answer depends on your company and your business objectives. I can tell you this, Social CRM is not a Twitter key word search juxtaposed next to CRM data. (Sorry, personal rant.) And if you’re wondering … Continue reading
Tagged Social Business, Social CRM
