As was pointed out yesterday, the amount of sharing is increasing at an exponential rate. The fact is that most of it is rubbish (I’m practicing my ‘English’). As is highlighted in recent posts by Ray Augie and Gavin Heaton, “Likes” don’t mean much and if you want real value you need to move beyond surface level numbers. While Ray and Gavin were speaking about brands and their marketing efforts I think there’s a deeper rooted problem here.
Speaking of numbers: On any given day I share between 20 and 30 links a day. Most of those are on Twitter, some go to Facebook and some are included in blogs and other places. How many do you share?
Here’s a tougher question: How many of those articles did you actually even read? If you are honest with yourself you didn’t read most of them. You read the headline and at best skimmed the article. How many of you even bothered to leave a comment. As a blogger one of the things that annoys me is when people react to a post I write and argue with me on Twitter, without ever reading the post.
Ever since I moved to my new system of using Tumblr for status update management, I’ve been posting slightly less and trying to leave a comment or two about why I shared the link in the first place. Before moving to my system I used to just dip in and out of blogs, rarely commenting and usually just skimming the post for highlights.
But now I’m trying to take it to the next level. I will read everything I share, before I share it. There may be some skimming but only a little. And while I may not comment on every post (some sites make it very difficult to leave a comment) I will comment on at least half (if not more) of the posts I share.
This is my attempt to not add to the noise and to add as much value as I can. I challenge you to do the same. Maybe you’re already that good, but I bet most of you aren’t. And if you’re up for the challenge you can start right here on this post. <hint>
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