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Content Explosion and Re-Aggregation

There have been two huge enablers in my online publishing habits. FriendFeed and my BlackJack 2.

i'm armed and dangerous

I’ve always had a variety of desktop *publishing tools* but my BlackJack has enabled me to create content on the go, and FriendFeed pulls all that content together. While Louis Gray is the real maven on FriendFeed and all things aggregated I wanted to share with you how I’ve gone from being an avid blogger to being a Constant Content Creator.

I’ve also recently added to my online publishing arsenal: Jing and BrightKite.

Jing is a free service I’ve been using from TechSmith. You can use it for screen grabs (pic and vid). You can even set it up to publish your content online instantly. I’ve set up Jing to publish my screen grabs to my Flickr account.

BrightKite is still in closed beta but I got an invite from Justin Foster. BrightKite lets you send status updates from where you are. You send in text messages with as much location information as you can and it uses Google Maps to locate you (not GPS).

If Twitter is “What am I doing?” BrightKite is “Where I am?”

So I’m sorry to give you all that back history and flurry of links but I thought it was important to set the stage first. If you look at my FriendFeed you’ll notice I currently use 17 of their over 40+ services. The real power isn’t just the aggregation of content but the aggregation of the conversation.

flickr on friendfeed via mobile

If you notice this picture on my FriendFeed account, I took the photo with my phone, sent it via MMS to my flickr account with a descriptive title of what I was doing, “taking a lunch break away from the pc” not some artsy title like “Tranquility Among the Corporate Chaos“.

FriendFeed’s real time aggregation of content has turned everything into communication about what I’m experiencing.

You’ll also notice that there is a place for people to comment on the photo if they want (as a surprise Easter egg, I’ve left a comment over there for you). I then took a screen grab of my flickr picture on FriendFeed using Jing, which then sent the photo to my flickr account with the title “flickr on friendfeed via mobile”, which has commenting enabled on flickr (is your head spinning yet?).

But it doesn’t stop there.
Traveling to RedSky PR

Here you’ll see my travels to a meeting with Jessica Flynn at RedSky PR’s new offices. Remember these post in reverse chronological order.

By themselves Twitter, BrightKite and flickr give you pieces of what I’m doing but combined they provide a much more rich experience. Now if I had just videoed some of our conversation and sent it to YouTube you’d have a true multimedia experience.

Pandora on FriendFeed
If I used Pandora on my mobile device and bookmarked the songs I was listening to on my way over you’d also have the soundtrack of my travels.

And it turns out that Marco, who has a great (and much shorter rant) about FriendFeed and early adopters, shares my taste in music.

FriendFeed is the Meta Social Network

Ever since MySpace went mainstream and everyone else decided they wanted to be the next MySpace people have talked about a social network that could overlay all the social networks and allow communication between them. While this will never happen completely FriendFeed gets us as close as I think we’ll ever get.

No longer does it matter if I still use Twitter and other people are moving to Plurk we’ll still see eachothers updates.

It won’t matter that I use Diigo and Mike Manuel use Ma.gnolia, we’ll still see eachother’s bookmarks.

And as new services get added to FriendFeed they’ll continue together more of the conversation. FriendFeed has already won.

When I hear people ask if this is all necessary or if it’s just a fad (they asked the same thing about blogs) I keep going back to my new favorite quote which I first mentioned in regards to wiki’s and the military:

the side that learns faster and adapts more rapidly – the side with the better learning organization – usually wins

I know that this seems like a lot, and I’m not suggesting that everyone jump into the deep end of the pool but things aren’t going to slow down. Most of you don’t see the business value in this yet (honestly most of us early adopters don’t see the full value yet either).

My suggestion: Start small. With 40+ services and growing there is probably some content you are creating that FriendFeed can aggregate. From there it grows organically. You’ll only use the services you see value in (I promise there is value).

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If you want you can even see this post on FriendFeed and see the comments there.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://mpccorpmarketing.wordpress.com Jen Harris

    Hoooooleeeeyy CaaMowwwleeeyyy!
    I always feel behind the 8-ball when it comes to comparing myself to you Tac, which a normal human being just can’t do! :)
    For corporate: still focusing, teaching, persuading on blogging, twitter, linking & actually starting a conversation online.
    You are amazing, my friend!

  • http://mpccorpmarketing.wordpress.com Jen Harris

    Hoooooleeeeyy CaaMowwwleeeyyy!
    I always feel behind the 8-ball when it comes to comparing myself to you Tac, which a normal human being just can’t do! :)
    For corporate: still focusing, teaching, persuading on blogging, twitter, linking & actually starting a conversation online.
    You are amazing, my friend!

  • http://mpccorpmarketing.wordpress.com/2008/06/13/tac-will-be-the-first-to-have-a-flying-car/ Tac will be the first to have a flying car « MPC Corp Marketing Weblog

    [...] by Jen Harris on June 13, 2008 My friend & former co-worker, Tac Anderson blows me away. When it comes to early adopters he is even beyond that title. If GM decides to open [...]

  • http://www.newcommbiz.com Tac

    Actually I don’t know why anyone would want to compare themselves to me, unless it was to reassure themselves that they are indeed sane and I’m the crazy one.

    Using early adopters as a point of reference is really more to look at things to come. While many of these *geek toys* won’t make mainstream, these tools and behaviors are indicative of things to come.

    What corporate marketers need to think about is how will these behaviors manifest themselves once they go mainstream and how will that affect my business?

  • http://www.newcommbiz.com Tac

    Actually I don’t know why anyone would want to compare themselves to me, unless it was to reassure themselves that they are indeed sane and I’m the crazy one.

    Using early adopters as a point of reference is really more to look at things to come. While many of these *geek toys* won’t make mainstream, these tools and behaviors are indicative of things to come.

    What corporate marketers need to think about is how will these behaviors manifest themselves once they go mainstream and how will that affect my business?

  • http://www.newcommbiz.com/introducing-the-checkin-addict-blog/ Introducing the Checkin Addict Blog | New Comm Biz

    [...] first started using Brightkite 2 1/2 years ago. You can read my first post where I talked about it. I’m annoyingly active on Foursquare but you probably don’t know it [...]

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