Do you see that picture? That’s just the books I keep at work. They are almost all hardback and the ones on the corner of my desk are mostly ones I’ve purchased in the last 2-3 months.
This doesn’t count my book cases at home full of books or even the books Jen and the kids buy. We buy a lot of books. Emma and I both have this bad habit of reading multiple books at the same time and as we travel during the summer packing half a dozen books is cumbersome (Jen’s a book monogamist - one book at a time).
I’m really excited about ebooks. I am. I know I’ve held out on this little piece of tech longer than I normally would have. I really want to be able to carry around the hundreds of books I regularly reference. Okay hundreds may be an exaggeration but I really do regularly reference a lot of books. After carrying around 5 physical books in my backpack all week I’m finally ready to make the leap.
The Kindle* is really close to being the right device for me because it works on the device and across multiple devices, I like that. But after years of being burned by iTunes I don’t want yet another proprietary format. I like that Borders is offering the option to purchase ebooks in PDF. That’s a step in the right direction.
But there’s one big problem for me: I still want my physical book. When I have the preference I still like to read the physical book (it’s a tactile thing).
Will someone please sell the physical book with the option to purchase the PDF? I’m not going to buy the same book twice but I would honestly pay an extra $5-10 above the hardback price to download a PDF version of the book. I realized this could work after I downloaded Adam Smith’s Wealth of Nations from Gutenberg.org and then still bought the physical book. Correy Doctorow and other authors are doing this more and more. I downloaded Makers and then still bought 3 hardcover copies for my brothers and one for myself.
I’m not even asking you to give away the electronic copy, I just want both. It’s not a revolutionary business model, it’s called bundling (I think I have a book that talks about it). Companies do this all the time. [Update: My friend and former business partner Rich Breton just informed me that O'Reilly has been doing this for years] If I had to, I could forgo the the PDF version for a proprietary format as long as I could still have the physical book and the e-format. I wouldn’t be happy about it and I wouldn’t pay a full $10 but would still pay at least $5. Put the handcuffs on me but just give me some options.
*Disclosure: Amazon is a client of my employer Waggener Edstrom
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