I want you to think back over the last decade. First mainstream media had to take part of their sites online to keep up with these crazy portal pages. Then Google came along and scattered their content to the wind. Bringing them more online readers than they knew how to monitize. That’s because they couldn’t figure out how to sell banner ads and most refused to open their sites for free.
Now think back 5 years ago. Most newspapers have torn down their walls. Google’s “stealing” their content (while sending them hundreds of thousands of visitors. And they still haven’t figure out how to monitize all that content. But guess who did? Those crazy, angry geeks siting around in their underwear typing HTML into their Web logs. Those geeks were no threat to the journalism industry, even if they were making a few dollars on AdSense (stupid Google).
Fast forward to the start of 2009. The media has now added commenting, sharing widgets and write Digg bait articles. Yet the media industry still can’t monitize that stupid Web traffic and blogs are raising venture capital while newspapers are closing their doors.
Well the newspapers will show them. Tired of playing the bloggers game, they’re taking their content and going home. Rupert is trying to lead a Quixotian quest to rebuild those walls they tore down several years ago.
What do the bloggers do? Up until now they’ve always stayed one step ahead of the traditional media. Not much. They still offer megabytes of great content each day for free. Oh yea and they’re also:
- Building mini media empires.
- Selling analyst level reports on the industries they cover. (Forget Google, watch out Gartner)
- Selling subscriptions for premium content, services and special community features
- Holding conferences and award shows.
And, uh, wait, I’m forgetting something. Someone is doing something else….
Oh, yeah. Making freaking sweet looking computers! CrunchPad: The Launch Prototype (Screw Google and Garter, watch out Apple.)
But hey media, news guys, good luck putting up those walls. Why did we want to see what’s on the other side again? I forgot why you mattered.
Similar Posts:
- What the Postal Service Can Learn from the Web
- This is Why Google Scares the Sh*t Out of Companies
- Geeks Tolerate Apple Hypocrisy Until They Mess with Porn
# of Comments 14
# of Comments 14
# of Comments 3