I grew up with two names. My real name and the name everyone has called me my entire life. No Tac Anderson isn’t my given name, but it’s the name everyone but the Government and the banks call me. My real name is Andrew Golden Anderson II. I was named after my dad and instead of having two Andy Anderson’s my grandfather gave me the nickname, Tac. It stuck.
There are a lot of Andy Anderson’s in the World, there’s only one Tac Anderson. While my parents weren’t thinking about how searchable my online presence would be when they named me and neither was my grandfather, Tac Anderson has been a lot easier to get domain and account names for and search engine optimize for than Andy Anderson would have been. Working in the industry I work in, I’m really glad I have a unique name.
At some point over the years I started to wonder if parents would name their kids based on the ability to buy their domain names. When my children weren’t born I wasn’t worried about domain names. If I was having children today it would probably be a factor. Probably not the determining factor but a factor non-the-less.
danah boyd muses on this topic as her friends start to have children. Knowing that at some point in their lives your children will screw up. They’ll do something stupid big or small and it will be forever on the Internet. Is it better for your children to have a unique name or a common name? It’s a good question.
Let’s say that you decide to go the unique name route. If you get serious about “personal branding” for your children, how far should you take it?
Last year I bought the .com domain name (first+middle name) for my children (ages 12, 8 and 6). For my daughter (Emma Lorene) I especially thought first+middle was the right way to go so when she gets married if she decides to take her husbands last name she won’t have to go through the challenge of switching everything. I also went with first+middle because Anderson is too common of a name and in the case of my daughter and youngest son (Seth Jamys) we didn’t give them unique enough first names. My oldest son has a unique enough spelling of his name (Xzavier Corgan) that I was able to get the .org for his first name (the .com isn’t being used and I have a bid in for it) along with the .com for first and middle.
When my daughter turned 12 I set up a Posterous site with her domain name and hooked that up to Twitter and Facebook, both branded with her first+middle name. To be honest though she hasn’t done anything with Posterous or Twitter yet (I didn’t expect her really to) and is only occasionally on Facebook. But it’s all there when she’s ready for it.
When my boys get older I’ll do the same for them although my 8 year old is already asking for a blog so we’ll probably do that sooner than 12. Facebook I’m pretty set on waiting until their 12 (and yes I realize that Facebook’s T&C say 13). But by 12 they’re in middle school and most of their friends are already on Facebook.
When my daughter got back from summer camp this year and made some new friends my wife asked if she got everyone’s phone numbers. My daughters response: “No, we’re just all on Facebook.”
Some people go as far to start Facebook and Twitter accounts for their young children. My friend and coworker Eric Berto started the Twitter account @BabyBerto as a way to share updates about the pregnancy and birth of their child with their friends.
Conversely, Jay Dolan on Anti-Social Media ranted against parents who start Facebook profiles for their small and unborn children.
What do you think?
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Photo credit by pasukaru76
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