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New Media Trifecta (part 1)

By ⋅ April 3, 2007 ⋅ Post a comment
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There is a “perfect storm” coming to American businesses.

Trust - People’s trust is at an all time low (and for very good reason). This doesn’t just effect customer relationships, but also employee, partner and stakeholder relationships. Do your customers trust you? Do your employees trust you? Do you care? (If the answer is no please stop reading and just go away.)

Retention -

- People - Unemployment is at an all time low: 4.4% nationally, as of this writing. Add to that that in less than 5 years Baby Boomers are going to start retiring at the rate of 1,000 a day and there are not enough Gen Xers to take their place. Add to that that Gen X has been career hoping all their lives and shows no sign of stopping.

- Knowledge - What is going to happen to your IP as Baby Boomers exodus the work place for greener pastures? How do you keep all those ideas the creative Gen Xers bring to a work place if they are continually career hopping. How do you pass that knowledge off to Gen Y and ensure that it sticks? In order to fill some key positions companies will have to start outsourcing more or allowing for remote/telecommuting employees.

Innovation - It doesn’t matter what industry you’re in, competition is so fierce that companies must innovate to survive. Yet it is difficult to allocate the resources to innovation when companies are constantly forced to do more with less. How can you dedicate a team of people to one product that may or may not pay off? How can you assign employees to another project that will require MORE MEETINGS?

How Are American Companies Supposed to Stay Competitive?

I believe that New Media offers a powerful solution to this problem.

This is part one of a very long post. I realized that it was getting too long so I decided to post this first part. I’m still working on the second part and doing a little research on it. If you have any feedback or suggestions or tyrades, please launch them here.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

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  • http://www.pinpointperformance.net/blog Justin Beller

    Couldn’t agree with you more. To me, it boils down to the businesses of today not creating the work environments Gen X and Gen Y have come to expect. We want flexibility in terms of time and location and the proof of my assertion is in the technology we use. Wireless devices that allow us to take our work on the road, using tech gear like iPods and DVR’s to listen and watch content when we please.

    Most of the people who fall in to the Gen X and Gen Y category are dedicated professionals. We just don’t believe there should be such a thing as 8-5, Monday-Friday. Does it really matter where, when or how the work gets done as long as it gets done? Some jobs can accommodate that while others simply can’t.

    The employers of today should start taking this seriously. If anything, meet them half-way. Allow for telecommuting. Allow for flexible work schedules. I agree there’s a perfect storm coming, as you call it, to American business. If they can’t understand this new generation of people coming up I the workforce, it will become harder and harder to replace those who are departing.

    Enough ranting. Looking forward to your comments, Tac.

  • http://www.pinpointperformance.net/blog Justin Beller

    Couldn’t agree with you more. To me, it boils down to the businesses of today not creating the work environments Gen X and Gen Y have come to expect. We want flexibility in terms of time and location and the proof of my assertion is in the technology we use. Wireless devices that allow us to take our work on the road, using tech gear like iPods and DVR’s to listen and watch content when we please.

    Most of the people who fall in to the Gen X and Gen Y category are dedicated professionals. We just don’t believe there should be such a thing as 8-5, Monday-Friday. Does it really matter where, when or how the work gets done as long as it gets done? Some jobs can accommodate that while others simply can’t.

    The employers of today should start taking this seriously. If anything, meet them half-way. Allow for telecommuting. Allow for flexible work schedules. I agree there’s a perfect storm coming, as you call it, to American business. If they can’t understand this new generation of people coming up I the workforce, it will become harder and harder to replace those who are departing.

    Enough ranting. Looking forward to your comments, Tac.

  • http://www.pinpointperformance.net Justin Beller

    Couldn’t agree with you more. To me, it boils down to the businesses of today not creating the work environments Gen X and Gen Y have come to expect. We want flexibility in terms of time and location and the proof of my assertion is in the technology we use. Wireless devices that allow us to take our work on the road, using tech gear like iPods and DVR’s to listen and watch content when we please.

    Most of the people who fall in to the Gen X and Gen Y category are dedicated professionals. We just don’t believe there should be such a thing as 8-5, Monday-Friday. Does it really matter where, when or how the work gets done as long as it gets done? Some jobs can accommodate that while others simply can’t.

    The employers of today should start taking this seriously. If anything, meet them half-way. Allow for telecommuting. Allow for flexible work schedules. I agree there’s a perfect storm coming, as you call it, to American business. If they can’t understand this new generation of people coming up I the workforce, it will become harder and harder to replace those who are departing.

    Enough ranting. Looking forward to your comments, Tac.

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