Andy Samberg basically saved SNL. They were floundering until they discovered the underground sensation, The Lonely Island.
The first big hit of course was Lazy Sunday
Want to know how big it was. It was huge. It changed people’s perceptions about the Internet and TV and how they could play together. A short search on YouTube for Lazy Sunday Parody Returns hundreds of videos and some of them are almost as good as the original. But this was far from a one time deal.
Andy’s Digital Shorts are the most watched clips on Hulu and you’d be hard pressed to find on of his songs that doesn’t have a parody.
Try this. I’m on a boat.
It didn’t create the buzz Lazy Sunday did, but still, a quick search for I’m on a Boat Parody on YouTube returns even more results.
Like, I’m on a Goat, I’m on a Broom, I’m on a Plane, I need a coat and so on.
Why is Andy and his videos so popular? Many of these fans have stuck with Andy from the beginning, it’s their way to share in his success. They feel like they are a part of it. It’s also a lot of fun. Andy seems like a regular guy, he’s accessible, and well, he’s really funny.
But most of all, Andy didn’t cast away his Lonely Island fans when he “made it.” He and his buddies still keep The Lonely Island going.
So why am I blogging about this? Well it’s the weekend and I felt like posting something more lighthearted But also because I think there’s a valuable business lesson in here, especially for startups, as they grow, they need to remember their true supporters. You can’t continue to make everyone happy but you don’t abandon who you are at the core. That’s what most of your supporters, fans and customers really bought off on.
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