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The Life and Times of the Social Media Strategist
Being a Social Media Strategist is really tough. Half your job is doing things that no one has ever done before and the other half is teaching people how to do what you did because it’s the only way to scale social media at your company without burning out your strategist. It requires you to [...]
Where Are Your Social Media Roadblocks?
I’m tired. I haven’t been at my computer all day so I’m writing this on my phone. That means this post is a little raw. But I really want to pick your collective brains about something. I’ve been doing this social media stuff for a while now. It’s interesting to see how the space is [...]
If It Doesn’t Happen On Twitter It Probably Doesn’t Matter
Join the New Comm Biz Facebook Page or follow the Twitter account. I attended the Social Media Conference North West in Mt Vernon yesterday and the final speaker was Brad Nelson from Starbucks. What impressed me the most about Brad was his passion for this space and his use of LEGO pictures. Brad’s enthusiasm is obviously [...]
Death by Success
One possible outcome of new media campaigns that I hadn’t anticipate before is what I’m calling Death by Success. The outcome is nothing new. Many project managers in many companies recognize instantly what it is that I’m talking about. You try a “pilot” campaign and things go better than expected. From here one of two [...]
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