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Ethnographic

This tag is associated with 3 posts

Weekend Ethnographic Research: Handheld Devices and Augmented Reality #WERPI

By ⋅ April 19, 2011 ⋅ 2 comments

I probably drive my family crazy because every outing turns into field research. This last weekend I tried a little experiment. Knowing I was going out with my family to the Pacific Science Center to see the amazing Star Wars exhibit they have, I knew I would be doing a little research while I was [...]

Crowdsourced Weekend Ethnographic Research Project For Innovators #WERPI

By ⋅ April 15, 2011 ⋅ One comment

If you read almost any great story of a new or disruptive innovation there’s usually some variation of the story that the innovator (or group of innovators) observed some sort of behavior that sparked an idea. It could have been an opportunity to apply an existing technology towards a different problem or a problem that [...]

Using Ethnographic Research To Get From Digital Trends To Consumer Behavior

By ⋅ January 24, 2011 ⋅ 9 comments

I have this uncontrollable habit of people watching, especially when it comes to how they use technology. Some call it an occupational hazard, I call it ethnographic research. Ethnographic research is a research methodology used by anthropology and other social sciences that’s more qualitative than quantitative. I observe, I take photo’s when I can and [...]

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