New Comm Biz
More Mobile Social Proof Points
Image by frankdasilva via Flickr Following yesterday’s post “Social Media and Mobile Growth are Exponentially Symbiotic” I wanted to post 2 quick links that emphasize the relationship between mobile and social. Rohit has a good post detailing a milestone of sorts in mobile’s maturity. Influential Marketing Blog: 5 Terms That Signify The Future Of Mobile [...]
Corporate Social Media Backlash: The Virtual Firewall
In December I predicted that over the next 5 years we would see intranets begin to integrate with social networks. I’ve seen some signs recently that this might take longer than I anticipated (but trust me it will happen). The intranet is a metaphor for corporate control. Intranets are secure networks of communication. Employees can [...]
Company Forces Employee to Delete LinkedIn Profile
I received a disturbing email from a friend of mine. I have changed the message and obscured any personal or employer reference for obvious reasons. Due to the recent FINRA (the Financial Industry Regulatory Authority Inc) ruling (see below) I will have to take down my LinkedIn profile. The finance industry is so far behind [...]
Social Media is Just a Big Game
As a proud member of Gen X I have fond memories of my Atari 2600.If you are reading this chances are you had an Atari, Nintendo 64 or Sega Genesis and chances are even greater you have an Xbox, Wii or Sony Play Station in your home right now. In fact to carry this even [...]
Facebook Takes on Google Reader: Who Said RSS is Dead?
I’ve been playing around with Facebook. Both how to promote brands on Facebook as well as how users consume content within the walled garden (hint: there’s a direct correlation between the two). As blogs and media networks extend their reach using Facebook Pages, I noticed something interesting: Facebook can be used as an RSS reader. [...]
The Splinternet Fragmentation of the Inbox
Josh Bernoff has been posting lately on the demise of the Golden Age of the Internet and rise of the Splinternet. The Splinternet means the end of the Web’s golden age Now with iPhones, Androids, Kindles, Tablets, and TVs connecting to the Web, that’s not true. Your site may not work right on these devices, [...]
Social Media is not a Telephone or Pants
You’ve all the heard the arguments about measuring social media: How do you measure the ROI of your telephone? Or my other favorite: What’s the ROI of putting on your pants in the morning? Seriously? Man, this ain’t my social media, this is a cell phone. Duh! The ROI of putting your pants on: In [...]
Facebook is the Mashup of My Life
This post was cross posted from my hyperbored blog but I thought it was applicable here too. As Facebook has grown to become the dominant social network a strange thing has happened: My World’s are colliding. Some people are uncomfortable with the mix of personal and work life that Facebook has come to represent. That [...]
You Need Your Own Disclosures Page. Here’s How.
If you publish content (whatever that may be) about the industry you work in, I think you have an ethical obligation to disclose any potential conflicts. It is not practical to disclose conflicts of interest in every tweet, blog post, location check in and Facebook status update. You’re going to miss something sometime. So I [...]
Social Meida Complicates the Never Ending Battle of Privacy and Spam
Image by Getty Images via Daylife From the moment that Marketing was created the battle over customer privacy and spam began. It may not have been called privacy or spam when the first salesperson knocked on someone’s door during dinner but the same thinking was in play. Few companies have fought more battles between Privacy [...]
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