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There’s still a lot of healthy skepticism around gamification. This is a good thing and totally justified. When I first read Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests, I wasn’t immediately convinced. Gamification is a total buzz word that really doesn’t mean anything yet because there aren’t … Continue reading
Just a few months ago I made 10 Outlandish predictions for 2012, not really expecting any of them to happen but I figured even if one did, I’d look like a genius. Number 10 on that list went like this: 10 -Zynga releases an API and an enterprise gamification app. I … Continue reading
I super excited about this next week for a few reasons. First off because I get to go back to the US for a week. I’ll be in Seattle Mon-Wed and then I’ll be in San Francisco Thur-Fri. The second reason I’m excited which is the whole reason I’m going, is to … Continue reading
There is a lot of hype around gamification right now. Some people take issue with my enthusiasm. The debates are nothing new really. It’s the usual debates, rants, diatribe, and guru posturing we saw around blogging, Web 2.0, Enterprise 2.0 (and every other 2.0), crowdsourcing, virtual worlds, microblogging, augmented reality, … Continue reading
This is seriously big. This is a short post but *you need* to keep an eye on this. Plink is going to be seriously disruptive to many industries, not just the loyalty card industry. Restaurants Will Offer Facebook Credits Incentives: Plink. To earn Facebook Credits, users join Plink by logging … Continue reading
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