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The Fine Line Between Persuade, Influence and Manipulate. Have We Crossed It?

By ⋅ June 20, 2011 ⋅ 12 comments

In this industry of Marketing - in all of it’s forms - we talk a lot about Influence and Persuasion. But what do we really mean? What does it mean to Influence someone or to Persuade them? What are we trying to get them to do and why? At any given Social Media, PR or [...]

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