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Should Brands Build Their Own Social Networks?
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get [...]
Content Marketing Lessons From G.I. Joe, Transformers and LEGO
There I was playing with a transformer (yes it’s a weird looking bat Transformer) and explaining to my kids why this transformer wasn’t in the cartoons or movies. That Hasbro actually made the original cartoons in the 1980′s as a way of selling their toys, they didn’t make the toys because of the cartoons - [...]
The New Social CMO
Four years ago, way back in 2007 I wrote about a Clayton Christensen article “Finding the Right Job for Your Product.” Clayton Christensen is of course famous for his groundbreaking book The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Way back then in 2007 the average CMO lasted 23.5 months, [...]
Wake Up PR and Advertising! You’re Blowing It!
Next month will mark the 2 year point from when I joined Waggener Edstrom’s, Studio D group. Waggener Edstrom has it’s roots in PR and most of clients still are in PR but I’m not a PR person. I don’t think of myself as a story teller or a journalist and I definitely don’t do [...]
Social Robots: We Have Met The Enemy And He Is Us.
There was a great piece this morning by John Hagel reviewing Sherry Turkle’s new book Alone Together: Why We Expect More from Technology and Less from Each Other, and combining that with several other things I’ve read lately, the post got me thinking about Social Robots. I have not read Sherry’s book but I have [...]
2010 Social Media Prediction Report Card
Last year I did like every other social media blogger out there and made some predictions for 2010. I actually posted two different sets of predictions. My first set of predictions were 5 year predictions that I saw happening over the next 5 years. These were, in my view at the time, the far riskier [...]
In Defense of Klout
I’ve watched Klout evolve over the years from a cute little Twitter hack to a real startup business with VC funding. Lately there’s been some recent backlash to Klout’s approach, their claims, their marketing and their business model. (You can see more links that I’ve collected here http://bit.ly/KloutBundle.) FULL DISCLOSURE: Waggener Edstrom, where I work, [...]
Yes You Do Need a Social Media Strategy
Usually when I disagree with really smart people in this space it usually has to do more with semantics than with any core fundamental difference. I know this is largely one of those times but I believe that semantics are very important. Wars have been fought over misconceptions caused by semantics. Please note that I’m [...]
My Advice to PR on How to Communicate With Marketers
Use PowerPoint, not Word. Seriously. I know you were expecting some answer like use more data or numbers or talk slow, but one of the biggest problems I’ve seen when PR tries to integrate with marketing is that they aren’t presenting the message right. When I first started at HP in a Global Marketing Unit [...]
Ew, put that thing back in your pants!: The Assault of Masturbatory Marketing
We’ve all seen it. The website that proudly proclaims the awesomeness of the new product, the brand, the campaign. The one that wants to give you a chance to be a part of the awesomeness! The one who invites you to submit your email address to get updates about awesome new things happening around this [...]
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