Last Friday, I learned about about a Brooklyn band, Riot !n Paris, that is creating personalized songs about people’s social media profiles. Hand in hand with thinking about relevant precursors to Riot !n Paris’ project, two of which I’ve highlighted below, I thought about Mike Masnick of Techdirt’s sustained (and … Continue reading
Since staying on the predictable path and only “green-lighting” projects with a proven track record (or a defined ROI) is the norm in the corporate world, companies have a huge opportunity to stand out from the pack by embracing ideas that push their products, services and campaigns past the expected. … Continue reading
In today’s hyper-connected, always-on, always-talking world, it might seem a little counterintuitive to some that success actually might be a much-needed pause. When you get out of that social stenographer mentality and think about it, being in the moment and fully appreciating what you’re witnessing or experiencing requires full attention. … Continue reading
I’m in the US this week, visiting our home office in Seattle (Bellevue actually) before I head down to San Francisco to speak on a Social Media Week panel about Gamification. As with any stay to our Bellevue office, corporate visitors end up staying in the Bellevue Hilton. This morning … Continue reading
What Is Ford Doing In Social? The car industry has always been extremely competitive and they, like the rest of the companies out there, are trying to figure out how to leverage social media to increase loyalty and sales. Ford Motor Company decided early that they wanted to be a … Continue reading
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