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Social media
Scaling the Social Media Strategist: The Presentation
On Monday I had the opportunity to present at Social Media Club Portland on the topic of Scaling the Social Media Strategist. This Friday I’ll be presenting in Portland again at WebVisions on the topic of How to Build a Community Around Your Company that Won’t Turn on You. I always struggle with how to recap [...]
My Next Step Towards World Domination: Social Media in Europe, The Middle East and Africa
I have been writing here on this site for 4 years and 4 months. If you’ve been reading along for that long (thank you) you will have seen a significant amount of change in my life over those 52 months. For those of you who may be newer to the site and to my life [...]
Should Brands Build Their Own Social Networks?
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get [...]
Four North West Social Media Events Where I Will Be This Spring
It has been a wet, cold long winter here in the PacNW. But spring is slowly making itself known. It’s almost time to put away your sun lamps, soak up some real Vitamin D and get out and meet some people in person, not just on Twitter and Facebook. I have been a bit elusive [...]
Raising Tech Savvy Kids. You Have To First Teach Yourself.
Thanks to PSFK for pointing out this great article on The Technium: Techno Life Skills. I’m a huge believer in teaching our children technology early. So much so that I just bought all 3 of my kids Galaxy Tabs (yes, I got myself one too). Most of my friends think this is crazy. I think [...]
Wake Up PR and Advertising! You’re Blowing It!
Next month will mark the 2 year point from when I joined Waggener Edstrom’s, Studio D group. Waggener Edstrom has it’s roots in PR and most of clients still are in PR but I’m not a PR person. I don’t think of myself as a story teller or a journalist and I definitely don’t do [...]
I Don’t Think I’m Cool Enough For Social Media Anymore
Tech companies are in love with pop stars these days. Twitter recently launched Discover Twitter for their 5th anniversary, pulling on such celebrities as Snoop Dogg. Salesforce.com tapped The Black Eyed Peas to promote Chatter at the Super Bowl. Google recently tapped Lady Gaga for an event called “Google Goes Gaga.” Wow. I’m not that audience. I knew [...]
How To Engage With Communities Without Being Eaten Alive
In Marketing we talk a lot about communities lately. We want to join communities, we want to build communities and as businesses (when we’re honest with ourselves) we want to profit from said communities. And if we’re upfront and honest with that community and have real value to add then it’s usually okay. But when [...]
Read The Now Revolution To Fix Your Social Media Now
I’ve recommended several books before. And I’ve read far more books than I recommend. I don’t recommend a book I haven’t read and don’t really believe in. I’ve also all but quit reading books just about social media. I have not read a book just about social media in 6 months that taught me something [...]
Newspapers, Dictators And Pimps Are All Being Disrupted By Social Media
I and every other marketing and business blogger have written so much about the disruption social media has had, and continues to have, on newspapers that I don’t feel the need to go into that any further. If you need a refresher you can start here. But this was just the tip of the iceberg. [...]
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