Social media is maturing, it’s becoming ubiquitous. It will mature the exact same way as every other marketing channel. Efforts will be optimized, ROI will be maximized and organizations that really embrace social media/social business will transform their industries. But all of this is going to happen at two levels. The … Continue reading
Today’s guest post is brought to you by my super smart friend, colleague and PacNW music blogger @mattwhiting. Whether you’re OK with their recent business decisions or not, there’s no denying that Netflix has made some unorthodox business decisions in the past few months. Not too long ago, I read a great blog post … Continue reading
Someone flinches or falls asleep. Not long ago most strategists would tell you that your strategy was wrong because it was outdated. You’d held onto it for too long. This is kind of the classic innovators dilemma. Those that succeeded, did so on a strategy that doesn’t work anymore. But the … Continue reading
On Monday I had the opportunity to present at Social Media Club Portland on the topic of Scaling the Social Media Strategist. This Friday I’ll be presenting in Portland again at WebVisions on the topic of How to Build a Community Around Your Company that Won’t Turn on You. I … Continue reading
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 … Continue reading
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