How I moved up 300 spots in AdAge’s Power 150 in 4 months

First off I would like to say that I do not blog for fame or fortune. I don’t think having a high ranking blog is ever a means to an end. But gaining greater exposure to you content can help meet many a marketing goal. I have said in the past that I blog for three main reason:

1. I believe that blogging makes you smarter. I would continue to blog if no one ever read this blog. Believe me that there were many times when it really felt like that.
2. I learned so much from all of you and all of the blogs I read that blogging  is my small attempt to give a little something back. It’s with that intent that I share this post.
3. By learning what works here on this blog I am able to apply that in my work.

When I started this blog I signed it up for the AdAge Power 150 list not with any hopes of having a high ranking but mostly because I could (so can you if you have a marketing focused blog). The name of the list is a little misleading, there are actually almost 1,000 blogs. If you’re not familiar with the 150 you can get the back story and methodology here. I’d like to point out that there are many great blogs ranked lower than this one that I think are far better. There are also many, many blogs not even listed on the 150 that would crush mine if they were on the list.

Just give me the goods

Don’t want to read this long post but just want my tips? Here they are.

1. Blog 3 times a day or close to it
2. Use the right tools
3. Find a network and engage

Blogging 3 times a day

One of my New Years goals (I don’t really do resolutions) was to blog much more often. I try and blog every day, multiple times a day if I can. But I don’t kill myself trying to do it.

This was the first trick to moving my blog up the ranking. since I first added my blog to the Power 150 this blog was always listed in the 400’s somewhere. (As of this writing I’m at 148. Who knows how long that will last.) Technorati’s State of the Blogosphere found that one thing all of the top blogs had in common was that, on average, they post at least 3 times a day.

What’s funny about that is that 3 times a day has been the Golden Rule of blogging forever. It’s considered the magic number for SEO and it appears to be the magic number for attracting readers.

I don’t have time to do 3 huge posts a day. Honestly I don’t average 3 posts a day and there are many, many successful blogs that only post a few times a week. But if you’re wanting to make your blog better, blogging more often makes you a better writer and keeps people coming back.

Using the right tools

Like I said, I don’t have time for 3 long blog posts a day. Instead I try to throw out several short posts a day and a few longer ones each week. As I’m reading all the various blogs and news each morning, I come across articles that I find particularly interesting and I feel I have some value added thoughts to add. I use the ScribeFire blog editor to grab a link and some quoted text, I add my thoughts (be it what they may) then use Zemanta to add images, links and some related posts then hit post. The whole processs takes about 10 minutes on average.

ScribeFire lets me post quick short posts as I’m reading inspiring material. Zemanta allows me to quickly add all the extra stuff that makes a post a little extra special. Zemanta is also a valuable tool for gaining links, helping me discover other similar blogs and help my blog get discovered on other blogs by adding my posts to the related articles suggestions.

These are the tools that work for me but it’s important to find the ones that work for you.

Find a community and engage

This one ranks second only to having valuable content. One could argue that it is just as important for having a successful blog because if people can’t find your great content then it won’t matter.

I blog a lot about Twitter because I think it’s super cool. I also blog about it because it has by far been the highest value community I’ve been involved in. By being as engaged as I have been with Twitter it has allowed me to meet some wonderful people, share stuff I find cool and allow me to promote my own blog in the process.

Social networks are the #1 source of traffic to my blog. That’s a huge difference from last year. Last year Google was the main source of traffic. This year of all the social networks, Twitter is the main source of traffic.

Weather it’s Twitter, FriendFeed, a network of your favorite blogs, an email distribution list, whatever; get engaged, comment, share.

Beyond even that the main value I get out of being engaged on Twitter is the feedback. The community involvement makes me not just a better blogger but also a better marketer.

Final Thoughts

Much of my progress has corresponded with AdAge’s updates as they’ve tried to make their algorithms better. It’s also important to note that these tips work now but it’s ever evolving. I think these core tipss will always be fundamental but how you apply them will vary from blog to blog and as this space adjusts.

Happy blogging.

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It amazes me how much this space has evolved over the last 5+ years (yes, blogging has been around longer than that, but I’ve only been actively watching/participating in the space for a little over 5 years).

• Blogging used to be something that was only used by the geek elite.
• Then 4 or 5 years ago people started talking about how companies could “theoretically” use blogs to communicate directly to their customers.
• Today it is something that the largest brands and enterprises use as a key tool in their communication arsenal.

I wonder how much more saturation we’ll achieve? Not every company or every person is going to start a blog and by the time everyone is reading blogs will they even be blogs anymore? By then they’ll just be standard features in Web pages and articles.

Blogging Has Come a Long Way, Baby - eMarketer

“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati. “You’re also seeing mainstream media coming in the other direction by adding blog content.”

This point of view is echoed by David Tokheim, of Six Apart Media. “The lines are becoming blurred between a standalone blog that might be created on TypePad or Blogger or WordPress and blog content that’s created by The New York Times.”

eMarketer estimates that in 2009 96.6 million US Internet users will read a blog at least once per month. By 2013, 128.2 million people, or 58% of all US users, will do the same.

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So if you’re like me, you’re NOT at SXSW But never fear, here is your complete guide to catching everything at the event without having to be there.

Twitter Search will probably be the most popular real time way to keep up on all the sxsw activities. The biggest problem is that you will see everything. There is no real granular way to sort by certain people or events

FriendFeed search for SXSW will aggregate the most types of sources. FriendFeed has the most granular level of search. You can either search from just your friends or just by content source or from everything.

BrightKite Place Stream is another great way to follow SXSW and has more emphasis on pictures. You won’t have as much to sort through which could be a plus or a minus.

The BrightKite Wall is a cool feature that unlike the other mentioned services won’t have you hitting the refresh button over and over again. It also has the ability to pull in other feeds like Twitter search.

Flickr of course is a great way to actually see the events and people you’re following at SXSW. You can also choose to search by most recent uploads, which I recommend.

IceRocket is probably the best blog search engine out there and has quietly been building better functionality while Technorati and Google Blog search get most of the attention.  If you want better detail about SXSW than 140 characters then you’ll want to do an IceRocket search and I’d recommend grabbing the RSS feed since some of the best reports won’t come out until after the event.

There it is. Everything I could think of to help you catch as much of SXSW without having to be there. Did I miss anything? Do you have any virtual conference tips?

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I hope you guys are finding this series of Tuesday posts helpful. Today’s post is for all you corporate types (although this works for agency types working on client accounts).

Monitoring your brand online is critical for two reasons:

• It helps prevent an online crisis from building up before you are aware of it and can respond
• It helps you stay connected to how your brand is perceived by the public

The very first thing you should do is set up a Google Alert and/or a Technorati Watchlist for your company. I’ve found Technorati to be quicker but Google to be more comprehensive.

Some of the less common brand monitoring searches include searching on Flickr and YouTube for your brand. This can be a little bit harder because depending on how the person tagged their photos or videos could make it difficult to find relevant content.

Looking through bookmarking sites like del.icio.us, Diigo and Ma.gnolia can also turn up some invaluable results. I’ve often found stuff here the Google Alerts didn’t even turn up.

Following Twitter through services like Tweet Scan can give you a real-time view of what’s happening to your brand. This is where companies can really shine by being on top of customer service issues.

Finally (this one is really for larger companies) something I’ve started doing is searching LinkedIn, Facebook and Twitter for company employees that are using these services. This isn’t so much of a monitoring activity as it is a way to stay connected to what’s happening in my organization.

If I am going to propose an idea that involves buy in or involvement from a separate organization it sure makes it a lot easier if I know an insider that “gets it”. If I’ve already connected to that person they become an invaluable source of information. They can help me talk to the right people and save me weeks of emailing random people or following dead end leads.

Is there anything I missed? Do you have any tips for monitoring your companies brand?

Technorati Tags: Brand monitoring,search,Twitter,Technorati,del.icio.us,diigo,ma.gnolia,LinkedIn,Facebook,Google Alerts,Flickr,YouTube,Tweet Scan

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Now that I have a 3G camera phone I feel this overwhelming urge to do more with pictures and video. As I’ve stated before I personally still prefer text over video for business applications. But there is no denying that video can really enhance certain types of content.

Pictures are an obvious fit in online content. They provide color, context and good visual elements that enhance a readers experience. That is, if it’s shot by someone with any talent at all. That’s not me.

Here’s a photo I took at the opening of the downtown Boise incubator I helped launch. That’s my wife Jen in the bottom left, she’ll be so happy I used this pic

But my phone and I don’t stop at ruining good photo ops, we also take on video.

This is a group of us waiting for last weeks Boise Twitter lunch. (We would have Twittered from the event, but Twitter was down.)

This is the very first video I successfully shot and loaded up to YouTube with my camera phone. It’s absolutely horrible. I’m actually impressed the audio came out as well as it did. Being a test video and my first one, I can only get better (I hope).

I am not alone in my new visual capabilities. There are hundreds, if not thousands of people a day gaining this new capability via shinny new cell phones. I wonder what will happen as the Web is flooded with this content?

I imagine we’ll see very similar trends that we saw when blogging took online publishing mainstream. Millions of people will upload content daily. The popular stuff will rise to the top, the niche content will find it’s place and the rest will be relegated to being enjoyed by a handful of friends and family members.

If you’re interested my Flickr Stream can be found here and my brand new YouTube channel can be found here.

What do you see happening with the rise of online pictures and videos?

Technorati Tags: photo, video, mobile, 3G, Flickr, YouTube,

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Steve, over at Micro Persuasion shares some tips on how he manages all of his feeds with Google Reader.  If you’re not using Google Reader, I highly recommend it.  You get cool stats like this:

From your 119 subscriptions, over the last 30 days you read 1,195 items, starred 33 items, and shared 21 items.

That’s only about 40 posts a day, that’s actually a little low.  But that’s only counting the feeds I have in Google Reader.  I also use Google Personalized Homepage, where I manage all the local feeds I track, plus some special interest topics, like music, for a total of 55 feeds.  Then I use the Wizz RSS reader for FireFox, where I follow 10 alert feeds, through Technorati, Del.icio.us and Diigo and the 23 daily “must read” blogs I follow.

Here’s my shared Google Reader feeds.
My Del.icio.us tags feed.
If you want me to find a site just tag it for:tacanderson in del.icio.us and I follow that feed too.

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