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Ideas for Social Media Strategists, Business Innovators & Disruptors.
WERPI
Weekend Ethnographic Research: Handheld Devices and Augmented Reality #WERPI
I probably drive my family crazy because every outing turns into field research. This last weekend I tried a little experiment. Knowing I was going out with my family to the Pacific Science Center to see the amazing Star Wars exhibit they have, I knew I would be doing a little research while I was [...]
Crowdsourced Weekend Ethnographic Research Project For Innovators #WERPI
If you read almost any great story of a new or disruptive innovation there’s usually some variation of the story that the innovator (or group of innovators) observed some sort of behavior that sparked an idea. It could have been an opportunity to apply an existing technology towards a different problem or a problem that [...]
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