This post is for all you trend spotters out there.
Wrist Watches: Why bother?
I was at my brothers bachelor party a few months back when I asked everyone that was around the poker table what time it was. Not a single person knew. Now my brother is 10 years younger than I am and I’m pretty sure this is a generational thing. No one was wearing a watch. When I asked everyone about it, the answer was all the same: “I have a cell phone.”
I did some research recently and found out that wrist watch sales have been suffering since 2001. (Haven’t cell phone sales been skyrocketing that whole time?) I know people who have 2 cell phones and don’t wear a watch. High end watch sales still do well but the youth market is dragging the rest of the industry down. Watch makers are trying to stay relevant, but like all things of late, they are forced to focus on the niches like, scuba watches, athletic watches, etc.
Voice Mail: Don’t Bother!
I was in a meeting the other day with Chris and Wyatt of Pronetos, when Chris got a call on his cell that he ignored. When the caller left a message Chris was annoyed. “Don’t leave me a voice message, text me or IM me.”
At first this struck me as odd, then I realized I had the same preferences. Chris went on to explain that if they texted him he could respond back a lot easier than taking the time to listen to the message then call back. We probably all know those people that don’t bother listening to that well thought out message you left and instead just call you when they realize they missed your call.
With so many communication channels available to us I think voice mail is loosing favor. Most people I know are so busy they hate taking the time to wade through multiple voice messages. Of course voice mail will never go away. Most people seem to use it when it’s really important the recipient call them back.
I think we’re finally getting to a point where the channel used will depend on the nature of the message and the relationship between the sender and receiver.
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