I love the simplicity and directness of these guidelines. Remember this is for blogging and I don’t think this is enough for general employee social media guidelines.
Only employees that have been through media training and are current in their business code of conduct training.
This one rule obviously bypasses the need to include a whole laundry list of rules but most companies have some sort of code of conduct (if you don’t you should) and in today’s always on media environment a little media training can go a long way.
Employees who are subject matter experts in a topic.
Not marketing or PR but the actual subject matter experts within the company. What a novel idea.
Employees who have been approved by their manager.
This is an important and sometimes over looked point. On one hand it can be a challenge for those who don’t have a cooperative manager but if you have management buy in this makes things like time commitment and prioritization so much easier.
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Photo credit by Leo Reynolds
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