An interesting report about Twitter users vs Facebook users and their reading and linking habits from Chitka. Chitika, Inc., is a search-based online advertising network.
I’m curious if this is accurate for you or not? While I didn’t think Facebook was more tech and Twitter was more general news, it does make sense if I think about it. My perception’s probably a little warped because most of the news I’m interested in is tech.
Twitterers Thrive off the Bleeding Edge of News
The comparison seems to be that Twitterers want knowledge, and to be the first to hear about everything, whereas Facebook users are more interested in being the coolest, with the newest gadgets and hottest fashion.
Twitter Stats
Genre % of Twitter traffic
News 28.49%
Movies 22.56%
Tech 13.39%
Medical 7.98%
Other 27.58%
Facebook Stats
Genre % of Facebook Traffic
Tech 33.22%
Lifestyle 18.29%
News 18.25%
How-To 4.55%
Other 25.69%
Additional information and graphics to accompany this story may be viewed and downloaded here:
SOURCE Chitika, Inc.
Related articles by Zemanta
- The State of the 2009 Blogosphere? Turning it up to 11! (newcommbiz.com)
- Traffic vs Engagement vs Influence: Top 10 Posts [August 2009] (newcommbiz.com)
- Facebook COO Sandberg: The Risk Is That We Don’t Do Enough (gigaom.com)
- Once consumers hear about you via social media, they are more likely to engage in brand searches (thisisherd.com)
- Facebook PR fighting fire with fire? (tacanderson.com)
