So apparently UPS has some cool ads, done by some cool director. The only thing I really liked was the music, You can listen to the full song here.

I don’t watch TV anymore (only what I download of iTunes) so I never saw the commercials. But I did see the billboard while in California, driving down Melrose last month going to visit my friend Nick, for ups.com/whiteboard.

Being a self proclaimed Web 2.0 geek I instantly had visions/delusions that UPS was using some of the new collaborative “whiteboard” technology that has begun springing up. GE has launched a great example of what I was thinking of. Combine this with a skype call and you can instantaneously collaborate with a client on what it is that they want.

Instead at UPS I am prompted to enter a friends email as well as my own and a short message. Still I am thinking that this may be some sort of invite (keep in mind I didn’t sit through the whole flash presentation which might have explained all of this). I entered my message and was greeted with this.

Needless to say I was unimpressed. What a missed opportunity to really create value for your clients.

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