I’ve mentioned the book I’ve been working on. I’ve actually made considerable headway on the weekends (except I can’t come up with a good title to save my life) and thought I’d share my current working summary. I’d love to hear your feedback.
I am looking for examples where social technologies have been used by companies to build trust, retain knowledge, foster collaboration and spur innovation. If you or your company have any good examples please leave me a comment or shoot me an email: [email protected]
Social Media has brought about a groundswell of change that has swept the business world up in its wake. Antiquated processes, organizational structures and technologies have kept companies from staying tuned in and engaged with customers and employees, to say nothing about keeping up with smaller, nimbler competitors.
No one can dispute that the Internet has radically reinvented the financial drivers and restraints of traditional business models. It has lowered almost every barrier to entry in almost every industry. What the Internet has done to business models, the technologies behind social media are doing to the rest of business.
For the first time since the universal adoption of the org chart and the inbox (the physical not the digital one) we have the opportunity to fundamentally rethink how a business is run and what the various stakeholders of a company are and do. Customers don’t just buy products, they are helping companies ideate, design, develop and then sell products. Partnerships between two companies in a supply chain are no longer one dimensional relationships. Partners can also be competitors, customers and shareholders. In the very near future the way we recruit, retain and manage employees today will seem medieval.
The social media revolution is on the verge of creating truly social businesses. This change is being driven by the forces of: Trust, Knowledge, Collaboration & Innovation. These forces have become so important that have become there own form of capital. And like monetary capital they follow the same laws of capitalism and the free market. Until now companies have tried to govern these new forms of capital like a controlled market when what is needed now is a free market approach. Like in a free market, the rights of the owners must be protected but the free trade of capital must not be restricted.
The truly social business will be fully realized when social technologies are leveraged to build collaborative relationships across all company stakeholders. By leveraging social technologies in an open and transparent way businesses will regain and build more trust among stakeholders. This increased trust is a necessity to creating greater shared knowledge, which the same social technologies have the ability to capture, organize and distribute at a yet to be seen level of efficiency. By building collaborative relationships with all company stakeholders using social technologies, businesses will be able to quickly create and capitalize more innovation.
No business has fully achieved this seemingly radical state but many early revolutionaries have developed pockets of deep expertise and experience. While many companies and their employees believe that the lack of adoption of these new technologies is hindering this quintessential state, the fundamental barriers are the outdated structures and process that have existed inside corporations since before the Internet. It’s time to stamp out the last bastions of resistance and remove those barriers and get out of our own way.
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Photo credit via icedsoul photography
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- What Does the Social Business Look Like?
- Trust is the Gatekeeper of Knowledge
- Creative Interactions Lead to More Innovation.
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