I don’t get a ton of blog pitches. Maybe 2 or 3 a month, tops. And 2.5 of those are usually complete crap. But this is probably the best one I’ve received. It’s not the pitch itself, that’s fine (the influx of readers line is a bit much). It’s the proactive part. My blog is not a huge blog, especially in the social marketing space, so Gary and Marcus had to reach pretty far down the long tail to get to me.

Now I’m not delusional to think that Gary picked me out of everyone (mass email to list of Marketing bloggers). But I am interested in testing to see how serious Gary is with this. (I don’t doubt that he has the energy and passion to respond to every single blogger if he so chooses.)

Hey Tac,

My name’s Marcus, I work at the brand consulting agency, Vaynermedia. Over the next four months I’m working specifically with Gary Vaynerchuk. Gary has found success in branding himself through the use of social media. Due to this success he’s signed a ten book deal with Harper Collins; you can read more about it in this WSJ article. The first book is slated to come out this October, it’s called Crush It: Why Now Is the Time To Cash In on Your Passion.

Basically, I’m e-mailing you because Gary’s trying to get together a promotional bonanza around the release. We’re getting requests for interviews and stuff like that but we decided it would be better to be proactive and contact all the business and marketing blogs and see what we can do for them. He’d love to do book giveaway contests, interviews, Q&A sessions, an interpretive dance summarizing a chapter, really anything that you think your readers would like to see.

On your side, anything you do with him is going to get an influx of readers to your blog due to his massive and loyal following. If you’ve got anything specific as to what you want to do or if you just want to start bouncing some ideas around shoot me an e-mail.

So I have two questions for you:

• What do you think of this outreach program?
• What should we ask Gary to do to help promote his book via this blog?

I’m not a wine guy so Gary’s show does nothing for me but I love this video of his Web 2.0 keynote.

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