I totally agree. There’s so many different places for people to find content on a given subject these days. If a company just relies on their website alone their missing the mark. Companies which invest the time to put themselves out there in a variety of social networks/sites will find much greater success on today’s web. I’ve personally seen tremendous success putting my clients content on youtube and social networking sites to raise their visibility on the web. I don’t think anyone can rely solely on their website and search engines anymore, if they do they’re missing a huge potential that is available to them.

I totally agree. There’s so many different places for people to find content on a given subject these days. If a company just relies on their website alone their missing the mark. Companies which invest the time to put themselves out there in a variety of social networks/sites will find much greater success on today’s web. I’ve personally seen tremendous success putting my clients content on youtube and social networking sites to raise their visibility on the web. I don’t think anyone can rely solely on their website and search engines anymore, if they do they’re missing a huge potential that is available to them.

This is getting closer to how we need to think about our online presence. But it is still siloed to some extent. How do you map the people talking about your brand? How do you diagram the fact that you feed your twitter account content to your website, to your blog, to your profile - and visa versa. It seems to me some of the best social media metrics are anecdotal and unmeasurable - if that is the case, what do you do with the old adage “you can’t manage what you measure?”

Laura,
I agree that this isn’t there yet. I’ve also been working on a model that represents the human element but honestly I don’t know if we’ll ever come up up with a perfect model that represents the interplay between technology, people and content.

Laura,
I agree that this isn’t there yet. I’ve also been working on a model that represents the human element but honestly I don’t know if we’ll ever come up up with a perfect model that represents the interplay between technology, people and content.

Nice post! This is in line with what we’re calling “outpost strategy” or outpost marketing - basically you figure out where your stakeholders are hanging out online, and you decide if it makes sense to build a presence in those social spaces as well as your homebase or hub, and then you interlink everything.

Nice post! This is in line with what we’re calling “outpost strategy” or outpost marketing - basically you figure out where your stakeholders are hanging out online, and you decide if it makes sense to build a presence in those social spaces as well as your homebase or hub, and then you interlink everything.

This is such a great post and something I’ve been thinking about lately, anyway. I agree with you 100% that it’s all about the larger version of your brand that is not actually on the website (or, rather, “findability”). That is what comment tracking sites are attempting to do - group your “outposts” on other people’s blogs together. I would also add that another way to think about the Web Mosaic as you call it is to put the “YOU” in the center rather than the “SEARCH,” because that’s really what the front page is. The last comment is that I love the analogy of flirting rather than taking home someone from a bar - it clearly drove home the point.

This is such a great post and something I’ve been thinking about lately, anyway. I agree with you 100% that it’s all about the larger version of your brand that is not actually on the website (or, rather, “findability”). That is what comment tracking sites are attempting to do - group your “outposts” on other people’s blogs together. I would also add that another way to think about the Web Mosaic as you call it is to put the “YOU” in the center rather than the “SEARCH,” because that’s really what the front page is. The last comment is that I love the analogy of flirting rather than taking home someone from a bar - it clearly drove home the point.

This whole changing landscape of the web has opened up so many possibilities and these visuals go a long way to helping us understand our own thinking - and break out of it for new ways. I work with coalitions and community groups who seek to create change in the community. They [coalitions] mostly made up of digital immigrants (those over 30) and some of whom are nonprofits are struggling to figure out how to think about the work they do and where they should be online. Thank you for the inspiration!

This whole changing landscape of the web has opened up so many possibilities and these visuals go a long way to helping us understand our own thinking - and break out of it for new ways. I work with coalitions and community groups who seek to create change in the community. They [coalitions] mostly made up of digital immigrants (those over 30) and some of whom are nonprofits are struggling to figure out how to think about the work they do and where they should be online. Thank you for the inspiration!

This is getting closer to how we need to think about our online presence. But it is still siloed to some extent. How do you map the people talking about your brand? How do you diagram the fact that you feed your twitter account content to your website, to your blog, to your profile - and visa versa. It seems to me some of the best social media metrics are anecdotal and unmeasurable - if that is the case, what do you do with the old adage “you can't manage what you measure?”